Building Your Social Media Marketing Strategy for 2022
Social media has already become a crucial element of marketing strategies around the world.
But given how quickly social platforms and influencer marketing trends are evolving, it’s no wonder businesses don’t know where to invest their time and resources — or which networks will be relevant in one, three, or five years’ time.
Social media marketing strategy has evolved rapidly over the years, with new platforms emerging and others quickly growing in scale and value for marketers.
While some social networks seem set to stick around (we see you, Facebook), those that have been on the scene for a few years now could face extinction as newer social media take precedence.
Like many industries disrupted by technology, we’re seeing major shifts across all areas of social media marketing as digital natives vie for consumer attention, with some networks or social behaviors already on their way out.
That means it’s time to think about the future of your business’s social media marketing strategy.
With that in mind, we asked several experts how they envision social media marketing will change by 2022.
Their predictions are below, along with instructions for what you can do today to prepare your business for these changes around the corner…
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