Search engine optimization – what is it and who needs it?
About TCI and PR. SEO or SMO, where to start?
If you created, for example, a blog just for the purpose of having somewhere to throw out your thoughts and only your close friends will read it, then you don’t need to look at this section at all, you don’t need it.
This heading is for those who want his “works” to be recognizable so that the information on his site could be found in the search results of Yandex and Google.
Literally from Wikipedia: “Search Engine Optimization” (English search engine optimization, SEO ) – a set of measures to improve the position of the site in the results of search engines for certain user queries.
Remember how you search the search engines for the information you need.
Type the desired text, press the search – found usually drops out on a large number of pages.
And how many pages do you browse to find the desired result?
Yes, as a rule, we find the answers either on the first page, or on the 2nd and 3rd, and then, with rare exceptions, do not go at all.
And rightly so, what’s the point of wool further, when we have already found what we need? – No.
The goal of SEO promotion is just to get into the TOP of the main search services with a good hosting provider – visit site.
Such as Yandex, Google, Yahoo, Bing.
The higher you (i.e. the site) in the list for any keywords, the more you will get visitors from these services to your site for relevant requests.
Earlier, before 1998, it was possible to get into the TOP of the search results simply by having more of the same keywords on the site.
I made a page index.html, wrote one word or phrase on it 100,000 times, and slipped it to the search engine, and you redirect visitors to another, and everything is covered, and your shitty site is in TOP # 1!
So the network was fucked up.
Many search engines have collapsed on this.
Now, in order to get to the TOP of search engine results, the site needs to gain a certain weight on the network.
This is c1998, invented by the creators of Google Page Rank (the PR-rank of a page on the network) is determined by many factors (now all search engines use similar methods, Yandex has a TCI – a thematic citation index).
But the main one that continues to be, as in ’98, is how many sites and how many times they link to your site.
Moreover, the higher the rank of the sites linking to you, the higher your PR and TCI will be in the future, when search robots (bots) go through the pages of your site and sites linking to you, estimate their weight and the number of links to your site.
It will also take into account the similarity of the topics of the Internet resources linking to your site.
Links from sites other than yours will have much less weight for you than from sites with similar topics.
Search engine SEO or non-search SMO (social media optimization) promotion is the only reason to attract visitors to your sites.
Increase traffic – i.e. daily website traffic.
Make visitors come back to your “project” again and again.
Consider the methods of external SEO and SMO.
Registration in the catalogs of search engines.
Registration is independent (independent directories).
Buying or exchanging links.
Search and registration on “trust” (which have a significant TCI and PR) sites, if there you can leave links to our sites indexed by search services.
Placement of articles in article directories.
Cross-posting of site news in social networks.
Registration and participation in forums, communities, groups, clubs, etc. on topics similar to those of your sites.
Creation of an RSS feed of site news and the ability to subscribe to news by email.
Commenting in blogs, groups, clubs, and other groups.
Overt advertising and hidden marketing.
SEO OR SMO WHERE TO START?
SMO can be started with an almost empty site, differing, for example, by an original design.
You can ask a question in a group on your topic or in a group with WEB-designers:
“How do you like the design of my site?”.
Or simply: “This is the new site, check it out?”
But, it is better to start when there are already at least a dozen interesting articles or pages on the site.
Then you can create both an RSS feed and an e-mail subscription.
Yes, and in blogs with groups in social networks, when you comment, if someone comes to your site, there will at least be something to see (this is your task so that people like what they see from you so that they would like to come back to you again in the future) …
You can also start cross-posting, just keep in mind you will have to write very often at first, so as not to miss the audience, which is given at first only by hard work and the ability to interest visitors to your sites.
External SEO activities can be carried out at the same time.
Register with major search directories.
Leave indexed links on trust sites.
There are different opinions about independent directories.
It’s up to you.
I can only say one thing Yandex, for example, thinks that if the directory is not Yandex, then this is not a directory, but … something is dying out.
Well, then, until you gain some weight for search engines (at least 10-20 TCIs), I recommend placing the main emphasis on SMO, and it is less expensive, and you can gain constant traffic.
And you will also need to leave time for internal optimization: to relink articles for low and medium frequency queries, improve usability (i.e. convenience for site guests) by installing plugins, searching or creating photo content for articles on the site yourself, and other customization of the design for the convenience of site users.